After much intense research, communications Professor Emilie Zaslow published her first book ”Feminism Inc.: Coming of Age in Girl Power Media Culture” in Nov. 2009. The new book explores the relationship teen girls have with girl-power media and the effect this has on their ideas about feminism and female power.
Prof. Zaslow explains that the idea for this book started when she was still an undergraduate at Oberlin College. While studying there, she took the course Women and Body Image and for the first time began thinking about the social construction of gender. The class caused her to begin critiquing all forms of media and its impact on gender identity.






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