Midnight Club 3: Media Frenzy of the Year

The sampler CD, the magazine, the video game, the website, Rockstar Games has thought of it all! From the creators of Grand Theft Auto: San Andreas, one of the most popular and successful video games this year that caused waiting lines a mile long, Rockstar has brought out the city-crashing, street splitting video game the masses have been waiting for.

First on the desk was the CD sampler; they (Rockstar) recommended cranking up the stereo while scrappin' the streets of their newest game. Featuring big names like Fabolous, Trina, Fat Joe, T.I., Missy Elliott and Tweet, this sampler CD could quite possibly be the hottest and best thing to hit the student population since sliced bread! Rockstar grabbed the artists they knew would kick singles that video game players would not only listen to while playing the game but also blare in their cars. Every song on this disc fits perfectly with no significant jump in music flow via the beats or genres.

Channel #2 in the marketing scheme: Dub Magazine. An automotive lifestyles mag does sounds boring but this magazine is what every guy should have sitting on his table or better yet, in the glove compartment of his ride. Dub combines everything that guys like: cars, girls with little amounts of clothing (specifically gratuitous "trunk" pictures) and music with an inside view of artists and their hot cars like L.L. Cool J's ride, Fat Joe and the Terror Squad, Loon and DMX! This is the ultimate source to check for ideas on pimpin' out that shiny hunk of speed you've been eyeing up. Eye candy doesn't get much better than this.

Last but not least, if the testosterone isn't flowing like the Nile River, peep the website, www.rockstargames.com/midnightclub3, where customizing cars and bikes isn't a game. Customizations that could run a junkie hundreds of thousands of dollars are now available for free on some of the sweetest cars this side of Manhattan like a Saleen SR, Lamborghini Murcielago and a 1995 Mclaren F1.

Rockstar and Atlantic Records have essentially created a "No Girls Allowed" club within this game and throughout their marketing scheme. If you have any questions about what to get your ruff rydin' boyfriend as a birthday gift, an "I love you" gift" or an "I'm sorry I cheated on you with your best friend on your birthday but I still love you" gift, look no further! Any of the MC3 merchandise is sure to smooth over the roughest of waters, and we're all looking forward to more.